The Kingdom of Saudi Arabia is witnessing an unprecedented boom in its digital economy, and the latest figures released by the Saudi Central Bank (SAMA) confirm this trend. October 2025 marked a historic milestone for التجارة الإلكترونية في السعودية (e-commerce in Saudi Arabia), with transactions processed through “Mada” cards exceeding 30.7 billion riyals. This surge demonstrates the growing confidence of consumers in online shopping and the increasing sophistication of the Kingdom’s digital infrastructure. This article delves into the details of this remarkable growth, analyzing the monthly, quarterly, and year-on-year performance, and exploring the factors driving this expansion in the سوق التجارة الإلكترونية (e-commerce market).
أداء التجارة الإلكترونية عبر بطاقات “مدى” في أكتوبر 2025 (Performance of E-commerce via “Mada” Cards in October 2025)
The SAMA statistical bulletin for October 2025 revealed that sales through “Mada” cards reached a record high of 30.7 billion riyals. This represents a phenomenal 68% increase compared to the same period in 2024, when sales totaled approximately 18.3 billion riyals. The substantial jump of 12.4 billion riyals highlights the accelerating adoption of digital payment methods and the expanding reach of online retailers. This growth isn’t just a statistical anomaly; it reflects a fundamental shift in consumer behavior.
العوامل المحفزة للنمو (Growth Drivers)
Several factors contributed to this impressive performance. Prominent among these are the ongoing government initiatives to promote digital transformation, increased internet penetration rates across the Kingdom, and the growing popularity of online shopping platforms offering diverse products and competitive prices. Furthermore, the convenience and security offered by “Mada” cards have played a crucial role in encouraging consumers to embrace online transactions. The recent campaigns promoting secure online shopping also likely contributed to increased trust and spending.
نمو مبيعات التجارة الإلكترونية خلال الربع الثالث (Growth in E-commerce Sales During the Third Quarter)
Looking beyond the monthly figures, the third quarter of 2025 showcased continued robust growth in the المدفوعات الرقمية (digital payments) sector. Total sales reached approximately 88.3 billion riyals, representing a 15.2% increase compared to the 76.6 billion riyals recorded in the second quarter. This translates to an additional 11.6 billion riyals in transactions, demonstrating a consistent upward trajectory.
This quarterly growth indicates that the positive momentum observed in October is not isolated but part of a broader trend. Businesses are increasingly investing in their online presence, and consumers are responding positively, driving sustained growth in the e-commerce sector.
تحليل النمو الشهري (Monthly Growth Analysis)
October 2025 also saw a 6% increase in sales compared to September 2025, adding another 1.6 billion riyals to the total. While the monthly growth rate is slightly lower than the annual rate, it still signifies a healthy expansion and demonstrates the continued appeal of online shopping. This consistent month-over-month growth is a positive sign for the long-term sustainability of the e-commerce boom.
مقارنة الأداء التراكمي (Comparative Performance)
A comprehensive analysis of the period from January to October 2025 reveals an even more striking picture. “Mada” data shows a 47.3% growth in e-commerce sales compared to the same period last year, with an increase of approximately 9.9 billion riyals. Starting from a base of 20.9 billion riyals in January 2025, the sector has consistently expanded throughout the year. This cumulative growth underscores the transformative impact of e-commerce on the Saudi Arabian economy. The increasing adoption of التسوق عبر الإنترنت (online shopping) is clearly visible in these numbers.
نظرة على المستقبل (Looking to the Future)
The continued growth of e-commerce in Saudi Arabia is expected to drive innovation and competition within the retail sector. We can anticipate further investment in logistics infrastructure, the development of more sophisticated online payment solutions, and the emergence of new e-commerce business models. The Kingdom’s Vision 2030, with its emphasis on digital transformation, provides a strong foundation for this continued expansion.
الخلاصة (Conclusion)
The record-breaking sales figures for التجارة الإلكترونية في السعودية in October 2025, facilitated by “Mada” cards, are a testament to the Kingdom’s rapidly evolving digital landscape. The 68% year-on-year growth, coupled with consistent quarterly and monthly increases, demonstrates the strong and sustained demand for online shopping. These figures not only highlight the success of government initiatives and the increasing adoption of digital payment methods but also signal a promising future for the Saudi Arabian economy.
As the e-commerce sector continues to flourish, it’s crucial for businesses to adapt and invest in their online capabilities to capitalize on this growing market. Consumers are encouraged to explore the diverse range of products and services available online, while remaining vigilant about online security best practices. Stay informed about the latest trends in the Saudi Arabian e-commerce market by following SAMA’s statistical bulletins and industry reports.
